Within the context of the changing pharma industry and increased pressure on limiting marketing spend, the question of how to measure the effectiveness of your marketing strategies and how to judge their ROI are becoming increasingly more challenging. However, the introduction of new technologies and tools are changing the way in which companies can interact with consumers, and these new tools and strategies may well prove rewarding – if hard to measure.
ViB Events’ conference on Measuring Marketing ROI aims to bring together experts from both pharma and biotech companies to discuss practical strategies for accessing the customer, the impact of regulatory framework on the marketing function and future developments in the field. The speakers will introduce best practices in ROI measurement and advise on how to analyse the results of your campaigns. Moreover, by attending this event you will find out what are the most effective channels in accessing both patients and physicians, how to utilise them in the most effective way and what impact will the increased effectiveness have on your ROI results. |
